Destination Europe: the 2019 LFRA Overseas Study tour

In September, our Business Development Director Michael Witts saw first-hand the IKEA Museum and visited the IKEA head office in Älmhult, Sweden, as part of the Large Format Retail Association (LFRA) 2019 Overseas Study Tour.

From there, it was on to Copenhagen and London to experience the latest in European store design, technology and customer experience. The tour offered plenty of insights and provided a glimpse into the future of what the Australian large format market might look like.

Mainbrace is a proud member of the LFRA, and the 2019 Overseas Study Tour was certainly an eye-opening experience. Thanks to the LFRA for organising such a great trip!